Tips for faster processing
To increase the probability of approval and shorten processing time, please consider the following.
If you have never submitted a request before, we recommend that you use the guided submission option.
As you answer each prompt to get to the correct form, please keep in mind:
- Choose a form that includes all of the proposed uses (product, publication or both)
- Indicate that a third-party is involved if the proposed use involves a non-UCLA company or program
- Remember that the vendor (Gorilla Marketing, ID Me, etc.) does not count as a third-party
- Remember that the maker's logo on a blank product (Hanes, Patagonia, etc.) does not count as a third-party
- Choose the form indicated for your school/division so the request routes correctly for review and approval
Once you get the hang of it, you can access forms directly.
- If you are ordering for your department, be sure to indicate that the request is “official campus business” and state your department’s affiliation to campus (rather than your personal affiliation).
- Student groups should indicate the request is not campus business, indicate an affiliation to the campus unit that oversees the group, and state the official group name.
- Indicate your personal affiliation (e.g., student, staff, etc.) only if you are making the request and paying for any branded consumer products for your own use using personal funds
- UCLA Policy 110 sets forth additional requirements for uses by/for/with a third-party.
- Indicate the official names of all third-party entities involved in the request.
- Upload a copy of the third-party’s written permission stating that UCLA may use their mark for the requested purpose.
- No matter where the marks will appear, be sure to include a tagline to introduce the third-party mark. You have broad discretion to craft an appropriate tagline to acknowledge the third-party's involvement or contribution to UCLA (e.g., “thank you to our sponsor,” “produced in collaboration with,” “working together,” or similar).
- Consult the Brand Guidelines for instructions about how to use UCLA Marks
- Be sure that artwork clearly shows the design details.
- Show the full context in which the UCLA Marks will appear (rather than a copy of a logo by itself).
- If the UCLA Marks will appear online, upload a screenshot (PDF) of the page.
- Include a copy of any relevant documents that help to explain or justify the use of UCLA Marks.
- If you have entered into an MOU, LOA, co-venture agreement, etc. with the third-party, include a copy.
- Be careful not to enter into sponsorship or other agreements that may infringe upon existing campus agreements (e.g. Coca-Cola, Wescom, etc.)
- Use the UCLA Marks to celebrate and spotlight UCLA achievements, contributions and programs.
- Highlight and emphasize UCLA Marks and graphics over any others.
- Include taglines as appropriate, making it clear how UCLA is involved with non-UCLA events and projects (e.g., proud sponsors, presenting sponsor, research provided by, in collaboration with, etc.)
- Use action words to describe UCLA's relationship to other institutions (e.g., UCLA is collaborating with Institution X, UCLA and Institution X are planning an event, Institution X is providing funding to UCLA, etc.)
- When advertising a non-UCLA, outside event being held on campus, use the designation "at UCLA" in the same font as other event location information (i.e., do not emphasize UCLA over other text)
- Confirm all statements and statistics are factually accurate.
- Obtain graphics and logos from the UCLA Brand Guidelines.
- Clarify and specify where the UCLA Marks will appear (e.g., promotional materials, websites, social media, press releases, etc.)
- Alterations to any of the UCLA Marks is strictly prohibited; any proposed variations to existing marks should be discussed with UCLA Strategic Communications.
- Avoid copying and downloading graphics and proxy logos from websites other than brand.ucla.edu.
- UCLA cannot endorse, or even appear to endorse, a commercial product or company.
- Statements that may appear to endorse a commercial product or program are not permitted, even if the statement is a direct quotation from UCLA faculty of staff.
- Non-UCLA, third-party organizations should not overstate their relationship with or contributions to UCLA.
- Avoid the use of nouns like "partner" or "affiliate," which may have unintended legal implications
Do not hesitate to contact us if you need additional assistance.
UCLA Brand Guidelines
All authorized uses of the UCLA Marks must follow these guidelines.