Tips for faster processing

To increase the probability of approval and shorten processing time, please consider the following.

If you have never submitted a request before, we recommend that you use the guided submission option.

As you answer each prompt to get to the correct form, please keep in mind:

  • Choose a form that includes all of the proposed uses (product, publication or both)
  • Indicate that a third-party is involved if the proposed use involves a non-UCLA company or program
  • Remember that the vendor (Gorilla Marketing, ID Me, etc.) does not count as a third-party
  • Remember that the maker's logo on a blank product (Hanes, Patagonia, etc.) does not count as a third-party
  • Choose the form indicated for your school/division so the request routes correctly for review and approval

Once you get the hang of it, you can access forms directly

  • If you are ordering for your department, be sure to indicate that the request is “official campus business” and state your department’s affiliation to campus (rather than your personal affiliation).
     
  • Student groups should indicate the request is not campus business, indicate an affiliation to the campus unit that oversees the group, and state the official group name.
     
  • Indicate your personal affiliation (e.g., student, staff, etc.) only if you are making the request and paying for any branded consumer products for your own use using personal funds
  • UCLA Policy 110 sets forth additional requirements for uses by/for/with a third-party.
     
  • Indicate the official names of all third-party entities involved in the request.
     
  • Upload a copy of the third-party’s written permission stating that UCLA may use their mark for the requested purpose.
     
  • No matter where the marks will appear, be sure to include a tagline to introduce the third-party mark. You have broad discretion to craft an appropriate tagline to acknowledge the third-party's involvement or contribution to UCLA (e.g., “thank you to our sponsor,” “produced in collaboration with,” “working together,” or similar).
  • Consult the Brand Guidelines for instructions about how to use UCLA Marks
     
  • Be sure that artwork clearly shows the design details.
     
  • Show the full context in which the UCLA Marks will appear (rather than a copy of a logo by itself).
     
  • If the UCLA Marks will appear online, upload a screenshot (PDF) of the page.
  • Include a copy of any relevant documents that help to explain or justify the use of UCLA Marks.
     
  • If you have entered into an MOU, LOA, co-venture agreement, etc. with the third-party, include a copy.
     
  • Be careful not to enter into sponsorship or other agreements that may infringe upon existing campus agreements (e.g. Coca-Cola, Wescom, etc.)
 
  • Use the UCLA Marks to celebrate and spotlight UCLA achievements, contributions and programs.
     
  • Highlight and emphasize UCLA Marks and graphics over any others.
     
  • Include taglines as appropriate, making it clear how UCLA is involved with non-UCLA events and projects (e.g., proud sponsors, presenting sponsor, research provided by, in collaboration with, etc.)
     
  • Use action words to describe UCLA's relationship to other institutions (e.g., UCLA is collaborating with Institution X, UCLA and Institution X are planning an event, Institution X is providing funding to UCLA, etc.)
     
  • When advertising a non-UCLA, outside event being held on campus, use the designation "at UCLA" in the same font as other event location information (i.e., do not emphasize UCLA over other text)
     
  • Confirm all statements and statistics are factually accurate.
     
  • Obtain graphics and logos from the UCLA Brand Guidelines.
     
  • Clarify and specify where the UCLA Marks will appear (e.g., promotional materials, websites, social media, press releases, etc.)
  • Alterations to any of the UCLA Marks is strictly prohibited; any proposed variations to existing marks should be discussed with UCLA Strategic Communications.
     
  • Avoid copying and downloading graphics and proxy logos from websites other than brand.ucla.edu.
     
  • UCLA cannot endorse, or even appear to endorse, a commercial product or company.
     
  • Statements that may appear to endorse a commercial product or program are not permitted, even if the statement is a direct quotation from UCLA faculty of staff.
     
  • Non-UCLA, third-party organizations should not overstate their relationship with or contributions to UCLA.
     
  • Avoid the use of nouns like "partner" or "affiliate," which may have unintended legal implications