UCLA Brand Guidelines

Once you have approval to use a UCLA Mark, the next step is to learn how to use it. That's where the UCLA Brand Guidelines come in. 

While UCLA Policy 110 tells you  when  you may use a UCLA Mark, the UCLA Brand Guidelines show you  how  to use it.

The UCLA Brand Guidelines define fundamentals like UCLA's mission, key messages and brand positioning. You'll find detailed instructions about logos, colors and typography as well as useful templates and tips to help you apply the brand across all marketing channels.

When we all use the same elements and speak with a shared voice, we tell a stronger story. By using Brand Guidelines, you'll not only help to tell a more effective UCLA story - you'll harness the power of the UCLA brand in your work.